Frozen Joy
The billboard on northbound I-15 near 600 North has intrigued me for several weeks. The illustration of a classic 1950's housewife has been telling me and other motorists to "Let Joy In."When I finally visited letjoyin, it just made me sad.
The Joy of Cooking, the go-to book for home cooks since 1931, has put its name on a line of frozen foods. There are entrees, side dishes, vegetables, breads and family-size meals.
I'm not against using frozen pre-made meals. Occasionally, it's nice to have a quick go-to dinner when time is short and the family is hungry.
But is it too much to ask that a cookbook, especially one as iconic as Joy, be used to inspire people to stand in front of the stove and not encourage them to run to the freezer aisle? We already do that enough.
posted by Kathy Stephenson @ 11:43 AM |
3 Comments:
e to say, I couldn't disagree more. I've been a fan of the cookbook for years, my mom introduced it to me as a kid. The theme of Joy of Cooking, as told by it's author Irma, has always been about making mealtime quicker, easier and more accessable to moms. 75 years ago, there weren't frozen meals, but I have to believe that if there had been, Irma would have been all for them — provided they were quality. The Joy frozen stuff IS, I tried it, skeptically, and I was really surprised.
I think your comment is off base...the spirit of Irma, and Joy hasn't changed at all from the book 75 years ago to the frozen meals today.
I agree. Every frozen meal seems to have some affiliation with a book, or a chef from the food network or some chain restaurant like TGI Fridays. I don't see what is wrong with having the frozen food be inspired by something that is classic, and "iconic". It's 2008, we are busy with kids and jobs, etc. I want something that is quick and still good for me and my family.
Kath, have you tried these products? The rosemary dinner rolls (ciabattas) are some of the best I've ever had and I can cook only what we need. The recipes on the packages are kinda neat - easy to do and help me bring a little joy to my family at the dinner table and they've noticed! Give them a try and then tell us what you think.
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