The Salt Lake Tribune
Thursday, September 11, 2008
HSM3 with a healthy twist

Disney would never let Troy, Gabriella and the rest of the senior class at the fictional East High School graduate without some sort of contest and marketing cross-promotion.

But by hooking up with Sara Lee for the new High School Musical movie "HSM3-Senior Year," the two companies just might get kids eating more healthy whole grains. (In Utah, where Sara Lee has a production facility, it also means helping the local economy.)

The new movie, which like the previous two were filmed in Utah, opens Oct. 24. But the contests already are underway.

Kids can enter to win $5,000 and a free screening with Corbin Bleu for themselves and 100 of their closest friends. The code they need is inside marked packages of Sara Lee's Soft and Smooth whole grain bread. Enter online at thejoyofeating.com

Children kindergarten through 8th grade also can upload an original 90-second video on the importance of whole grains and have a chance to win a $25,000 grant and a free screening.

There are also some A-plus recipes on the site, such as Gabriella's chicken salad sandwich and Troy's favorite PB&J, as well as clips from the movie.

Makes me hungry and excited for some pomp and circumstance.
posted by Kathy Stephenson @ 8:59 AM |

1 Comments:

At September 11, 2008 2:14 PM , Anonymous Anonymous said...

Ok, so healthy food should be important to kids and adults all around america but why does everything have to do with high school musical hoenestly.

 

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About Kathy
   Kathy Stephenson has been the food writer at The Tribune since 2000. Prior to that she covered education and was a general assignment reporter for Utah's largest daily newspaper. A Utah native, Stephenson's first job was picking zucchini on her grandparent's Kaysville farm. Every Christmas, Stephenson's neighbors and colleagues look forward to getting a plate of her baklava. Last year, she gave away nearly 300 pieces.