The Salt Lake Tribune
Wednesday, April 1, 2009
Utah launches $3.2 million ad campaign
The Utah Office of Tourism has launched its new "Life Elevated" advertising campaign for a mere $3.2 million.
The video ads will run on national cable television and on local stations in Los Angeles, Denver and Phoenix. Print ads will show up in five magazines and interactive ads will be displayed on various travel and outdoor-related Web sites.
Here's a taste of the advertising.
-- Brett

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   Brett Prettyman and Tom Wharton write about the outdoors, recreation and travel for The Salt Lake Tribune.