Airline Partner Unveils 'Real Blue'
The boys should be getting ready to check out their new airplane here, pretty soon.
RSL and JetBlue Airways are unveiling “Real Blue” — an aircraft in the JetBlue fleet painted with RSL colors and logos that the team and airline said is designed “to capture the energy, movement and excitement of Major League Soccer.” It's not a charter plane that the team will use exclusively, but the coaches, players and other officials are expected to take it to Los Angeles for their game against the Galaxy on Saturday.
“This is a partnership that puts Real Salt Lake shoulder-to-shoulder with some of the biggest brands in sports,” team owner Dave Checketts said in a statement. “For this club to have its name on JetBlue’s first-ever sports-branded plane provides a wonderful opportunity for us to be associated with a company that shares many of our same values – primarily, customer service and tremendous value – and affords us a unique platform that very few sports franchises enjoy.”
JetBlue became the "official" airline of the team and Rio Tinto Stadium earlier this year.
To celebrate, JetBlue is offering one-day sale fares between Salt Lake City and Long Beach/Los Angeles and New York. The fares to California are $49 each way, and as low as $99 each way to JFK International in New York. Flights must be booked by midnight tonight at www.jetblue.com, and travel must take place between June 23 and August 26.
“Real Salt Lake’s impact on the game and the diverse, brand-loyal and family-oriented fan demographic of Major League Soccer align well with JetBlue’s brand,” JetBlue CEO Dave Barger said. “We’re proud to debut our first sports-branded aircraft in the spirit of soccer, in a city that is home to more than 2,000 JetBlue Crewmembers.”
RSL and JetBlue Airways are unveiling “Real Blue” — an aircraft in the JetBlue fleet painted with RSL colors and logos that the team and airline said is designed “to capture the energy, movement and excitement of Major League Soccer.” It's not a charter plane that the team will use exclusively, but the coaches, players and other officials are expected to take it to Los Angeles for their game against the Galaxy on Saturday.
“This is a partnership that puts Real Salt Lake shoulder-to-shoulder with some of the biggest brands in sports,” team owner Dave Checketts said in a statement. “For this club to have its name on JetBlue’s first-ever sports-branded plane provides a wonderful opportunity for us to be associated with a company that shares many of our same values – primarily, customer service and tremendous value – and affords us a unique platform that very few sports franchises enjoy.”
JetBlue became the "official" airline of the team and Rio Tinto Stadium earlier this year.
To celebrate, JetBlue is offering one-day sale fares between Salt Lake City and Long Beach/Los Angeles and New York. The fares to California are $49 each way, and as low as $99 each way to JFK International in New York. Flights must be booked by midnight tonight at www.jetblue.com, and travel must take place between June 23 and August 26.
“Real Salt Lake’s impact on the game and the diverse, brand-loyal and family-oriented fan demographic of Major League Soccer align well with JetBlue’s brand,” JetBlue CEO Dave Barger said. “We’re proud to debut our first sports-branded aircraft in the spirit of soccer, in a city that is home to more than 2,000 JetBlue Crewmembers.”
posted by www.sltrib.com @ 12:26 PM |
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