Bob's brand
You thought all those celebs and stars came to Sundance to promote their films, celebrate the artistic experience and maybe, party down.
You would be wrong.
The LA Times explains a growing attraction of Sundance, to the dismay of Bob Redford, is the "brand dance."
and dear to Utah, is threatened by the swag, the LA Times says. The number of "gifting suites" climbed from 70 last year to 120 store fronts spewing loot at Sundance right now. "And the conflict between philosophies of the festival and the interlopers on Main Street -- one charitable, one profit-driven -- grows increasingly evident."
You would be wrong.
The LA Times explains a growing attraction of Sundance, to the dismay of Bob Redford, is the "brand dance."
"The frenzied pursuit of swag was peaking on SaturdayThe festival, nearafternoon inside T-Mobile's 1,500-square-foot Boost Mobile Lounge, the glitziest of the gifting suites at the Sundance Film Festival. The place heaved with celebrities of all stripes -- from Oscar-winning actress Marcia Gay Harden to rapper Chamillionaire -- there to gather up free jewelry, high-end handbags and $25,000 diamond-encrusted iPod cases attached to gold necklaces, all with the understanding that their acceptance was an implicit product endorsement."
and dear to Utah, is threatened by the swag, the LA Times says. The number of "gifting suites" climbed from 70 last year to 120 store fronts spewing loot at Sundance right now. "And the conflict between philosophies of the festival and the interlopers on Main Street -- one charitable, one profit-driven -- grows increasingly evident."
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