Jarvik rows into the sunset
Rob Jarvik, the genius behind Utah's mechanical heart, won't be peddling Lipitor pills in the future.
Pfizer's Jarvik spots came under fire from Congress as misleading advertising, forcing the company to cancel the $258 million campaign. Although Jarvik, a researcher, has a medical degree, he is not a cardiologist and was never licensed to practice medicine.
Hey Rob, it's time to start chugging XanGo.
Pfizer's Jarvik spots came under fire from Congress as misleading advertising, forcing the company to cancel the $258 million campaign. Although Jarvik, a researcher, has a medical degree, he is not a cardiologist and was never licensed to practice medicine.
One television ad depicted Jarvik as an ace in sculling and had him rowing across a lake. Unfortunately, the ad used a body double for the Rob, who does not row.
Another ad shows a younger man calling for "Dad," to join him in a run. Reportedly, the man is not Jarvik's son.
Pfizer’s president of worldwide drug operations, Ian Read, said:"Going forward, we commit to ensuring there is greater clarity in our advertising regarding the presentation of spokespeople.”
Hey Rob, it's time to start chugging XanGo.
1 Comments:
It's an incredible piece of egomania actually. I'm sure Jarvis was financially "incentivized" but I had thought it odd that ANY medical profession would become a shill for an industry that puts profit first SO many times. Men of science are advocates of accurate data NOT Madison Avenue mind games.
As for Jarvis, why would he need money after his success?
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