Birmingham (Ala.) News columnist Kathy Kemp interviews Cirque Lodge operations director Gary Fisher, who offers a glimpse into Utah's drug rehab to the stars. Recent Cirque clients include actress Lindsay Lohan, right; supermodel Eva Mendes and Spiderman's screen squeeze Kirsten Dunst.

Fisher says the percentage of clients with addictions to prescription drugs — Oxycontin, Lortab, Vicodin and morphine — has jumped from about 25 to 65 percent in recent years.

The Sundance-based rehab facility charges $44,850 for the first 30 days of in-lodge treatment, he says. The treatment includes Sundance's mountain air, horseback riding and shopping trips to Orem.

Fisher believes a beautiful environment, and a bit of pampering, can help in the recovery of addicts in the same way it might enhance the recovery of a cancer patient. And by charging clients a higher fee, it's possible to hire more experienced therapists, he says.

"I want to make Cirque Lodge the best experience of our clients' lives. But don't confuse nice with easy."