If you've been to the Deseret News website, you probably saw the ad for LDS Movie Rentals, a online film service that promotes itself as offering "wholesome and inspirational movies." If your taste runs to Knocked Up, Juno and Sex in the City, you're stuck with NetFlicks.

All LDSMR films (the inventory is slight) are produced by Mormon filmmakers, so you won't find inspirational classics like Chariots of Fire or The Robe or anything with Adam Sandler in it.

Mormon filmmakers have been cranking out movies the last decade and some of them are pretty good. But all those DVDs would fit in a shoebox. It's going to take some real LDS cine-zealots to keep this outfit afloat.

We're talking "inspirational" movies such as Church Ball staring Gary Coleman — who is now mining the collapse of his short, contrived marriage on reality TV. The "Classics" category is dominated by Johnny Lingo and volumes of the Best of Donny and Marie.

If your bishop is humming "Jive Talkin' " and "Toyland Finale," you'll know why.