The Salt Lake Tribune
Thursday, June 12, 2008
A downhill battle
In an article headlined:
Utah is trying to steal our skiers, one media event at a time
a Colorado ski industry newsletter alerts members that Utah is sneaking up behind them with cheaper lift tickets and "untracked" powder.

The item warns:
It was just a few ski seasons ago that Utah first cracked the four-million-skier-day threshold, capitalizing to some degree on the success of the Salt Lake City Winter Olympics in 2002. Now the Beehivers are getting greedy.

The state that popularized polygamy clearly understands that more is also better when it comes to snow riders, and so they’re actively and aggressively going after Colorado skiers and snowboarders.
Cheeky Utah skiing representatives have gone behind the lines in Colorado to lure skiers to Utah:
For instance, the Salt Lake City Convention and Visitors Bureau held a “Ski Salt Lake” media event at the Colorado Rockies game June 11, offering the two things guaranteed to lure ski writers: free dinner and beer.
posted by gwarchol @ 5:57 AM |

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