KCPW struggles to move on
Salt Lake public radio station KCPW, free at last from its previous mismanagers, fell short in its first regular fund drive.Wasatch Media chief executive Ed Sweeney says the problem was a combination of a shorter pledge drive, starting over to build a reputation and, of course, the U.S. economy cratering.
It also didn't help that it has only been a few months since supporters raised the money to buy the station from its Park City owners. The station raised $100,000, but fell short of the $150,000 Sweeney had hoped for.
We were OK. I wish we had done better, but we will survive. We are going to talk to other NPR stations who did fundraisers during that last week and sort of compare apples to apples.Sweeney says he thinks the bad mojo the KCPW call letters got with listeners from the saga of former general manager Blair Feulner is dissipating.
I think it had an impact. We had some people who didn't give as long as Blair was [linked to KCPW].Expect another pledge drive at the end of the year.
3 Comments:
A shorter pledge drive? KCPW has always been the worst offender when it comes to the obnoxiously intrusive pledge drive. Seriously, when an hour of programming contains more than 25 minutes of pledge pitching, you're not listening to NPR anymore, you're listening to Pledge Drive Radio.
The change in ownership is the only reason why I pledged this year. Ed Sweeny has restored my faith in KCPW.
I'd rather have a longer pledge drive --and even an obnoxious one--and have KCPW than not.
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