Life elevated in a flat way
The Utah Office of Tourism is betting that throwing $3.2 million in tight times at an advertisement campaign will pay off in several billion in tourist dollars. Still, tourism czarina Leigh von der Esch isn't promising miracles in tourism growth:It's hard to predict. I've heard from other states. They would consider "flat" the new "up."The ads will emphasize the variety and low cost of a Utah vacation.
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"Utah. When you are too poor to travel anywhere else."
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