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From prophet to profit
The New York Times follows a group of former Mormon missionaries who are using their door-knocking skills for God to peddle burglar alarms.
Managers at Pinnacle Security, founded in 2001 by a student at Brigham Young University, the Mormon Church-owned school, say missionaries simply have the right stuff. Many speak foreign languages learned in the mission field. All have thick skins from dealing with the negative responses that a missionary armed with a Book of Mormon and a smile can receive.
Says Cameron Treu, who served his mission in Chile:
“It’s missionary work turned into a business.”
At least one of the missionaries-turned-Willie Lomans carries so-called "pass-along cards" that offer information on the LDS Church — just in case.
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