Sure, celebrities are picking up thousands of dollars worth of swag at exclusive houses, but the "little people" are not entirely shut out of the promo scene. In fact, Park City's Main Street offers several of opportunities for regular folk to snag some (albeit less swanky) swag.

For example, relax with a complimentary shoulder massage or manicure provided by Spa Chicks on the Go at the Aquafina Lounge (305 Main St.) or collect free bottled water and lip oil. Pop in at the Airborne Lounge (427 Main - look for the fellow in the purple 'germ' suit) and warm up with a cup of herbal tea or sample the effervescent Airborne product. Other promo houses offer a chance to play video games (Intel), wine for those older than 21 (Turning Leaf) and T-shirts, lip balm and candy (VW).

Official Sundance houses don't necessarily offer swag, but open the door to film-related chatter and experience. These houses are also open to noncredentialed festivalgoers on a space available basis, so be sure to check out the Sundance House (Kimball Art Center), Music Café (Star Bar), Film Center (Main Street Mall) and the Filmmaker Lodge (550 Main ). Most sponsor houses are open from approximately 10 a.m. to 5 p.m.