On the button
Festival director Geoffrey Gilmore said he usually doesn't wear buttons around Park City. But he showed up at Thursday's pre-opening press conference with a few on.
Three small ones, he said, represented the opening-night film, Brett Morgen's "Chicago 10." The other, larger than all three combined, is one being seen all over Park City: "Focus on Film."
It's the festival's mantra, urging moviegoers to concentrate on the festival's films (and its official sponsors) rather than the celebrities, parties and other "unofficial" trappings that have grown up around Sundance.
Or, as one volunteer said, "it's our anti-swag campaign."
Three small ones, he said, represented the opening-night film, Brett Morgen's "Chicago 10." The other, larger than all three combined, is one being seen all over Park City: "Focus on Film."
It's the festival's mantra, urging moviegoers to concentrate on the festival's films (and its official sponsors) rather than the celebrities, parties and other "unofficial" trappings that have grown up around Sundance.
Or, as one volunteer said, "it's our anti-swag campaign."
-- Sean P. Means
posted by Sean P. Means @ 4:46 PM |
0 Comments:
Post a Comment
<< Home