Independent film director Poull Brien wrapped up filming his "Sundance Celebrity Swag Hunt" documentary in which C-list celebrities Gary Coleman and Dustin Diamond competed to see who got the best free stuff. By Wednesday, Brien estimated Diamond had $70,000 worth, while Coleman had just $40,000.

Diamond was more cutthroat in his swag hunt than Coleman, who favored a laid-back, casual approach, Brien said.
Though Brien set up a "charity drop" in case the competitors wanted to donate their stuff, neither did, though Diamond said he was considering giving some of his away.
Brien knew in advance about IRS reporting requirements: "They both have to take care of the taxes. That was in their contract," he said. "It could even be more than the budget of the film itself, if you added it all up."
He says he was surprised by how much loot celebrities can get during Sundance, especially since they're the last people who actually need it. "I think it would be really funny if the IRS set up its own gifting suite on Main Street next year," he said. - Christy Karras