Okay, so there's no souvenir competition at Sundance — yet — but if there were such a horse race, over-the-top Salt Lake fashion designer Jared Gold would be the jockey to bet on, hands down. He's designed black t-shirts in his goth-meets-Victorian aesthetic, on sale for $32 at Mary Jane's, the cute downstairs Park City boutique (612 Main St., 435-645-7463). You choose your ironic hipster slogan: "I survived the great SWAG avalanche of 2008, Sundance, Utah." Or: "I got the clap at Sundance."

Also part of Gold's Sundance mini-trunk show are couture jackets, a blue striped coat complete with honeycomb hand embroidery, $450, and a "Baby Got Buttons" gray shortie jacket, $225. What is you-gotta-see-to-believe about these Gold fashions, which you can buy here in Utah before they're featured in the upcoming LA Fashion Week, is that the jackets are made out of recycled airline upholstery material.