The Hollywood Reporter's Steven Zeitchik asks the question: "What if Sundance isn't about the sales anymore?"

Some movies may roll the dice with a splashy debut in Park City, Zeitchik writes, but more producers are instead opting for a quieter courtship of potential buyers back in Hollywood. Zeitchik cites the example of "My One and Only," a period romance starring Renee Zellweger and Kevin Bacon, which bypassed Sundance and is being shopped directly to distributors.

"We're starting to screen stuff more and more outside of festivals," said John Sloss, head of the distribution services firm Cinetic Media and one of the most powerful industry people at Sundance. "I'm more unsure about the market than I've ever been."

Labels: Distribution