If the Sundance Film Festival is like the eBay of independent film - a big auction site - then Sony Pictures Classics is in the process of hitting the "Buy It Now" button, getting a jump on acquisition eight days before the festival starts.

According to The Hollywood Reporter, SPC is in talks to buy the distribution rights to "Rudo y Cursi," a Mexican soccer comedy directed by Carlos Cuaron (brother of "Children of Men" director Alfonso Cuaron) that reunites Gael Garcia Bernal and Diego Luna (pictured), the stars of the Alfonso Cuaron-directed "Y Tu Mama Tambien."

"Rudo y Cursi" will screen in Sundance's Premieres section, and will have its first screening Friday, Jan. 16, at 9:30 p.m. at the Eccles Theatre in Park City.

Labels: Distribution