Got ads?
Most advertising is awful, admits documentarian Doug Pray, whose movie "Art & Copy" celebrates those rare creative individuals who make good ads.
His movie - a U.S. Documentary entry in the 2009 Sundance Film Festival - interviews the people who created such campaigns as Apple Computer's "1984" ad, Ronald Reagan's "It's morning in America," "got milk?" and Nike's "Just Do It" (which was inspired by, of all things, convicted killer Gary Gilmore's final words before a Utah firing squad executed him: "Let's do it").
After a Saturday morning screening at Park City's Holiday Village Cinemas, Pray defended his choice to highlight the inspiring creative people who do advertising right, rather than the vast majority who create obnoxious, vapid and depressing advertising.
"Advertising is a huge part of our culture," Pray said. "I could either focus on the really bad, or focus on the best of the best of the best. ... It's saying that if advertising is our environment, let's clean up our environment."
(For a review of "Art & Copy," click here.)
His movie - a U.S. Documentary entry in the 2009 Sundance Film Festival - interviews the people who created such campaigns as Apple Computer's "1984" ad, Ronald Reagan's "It's morning in America," "got milk?" and Nike's "Just Do It" (which was inspired by, of all things, convicted killer Gary Gilmore's final words before a Utah firing squad executed him: "Let's do it").
After a Saturday morning screening at Park City's Holiday Village Cinemas, Pray defended his choice to highlight the inspiring creative people who do advertising right, rather than the vast majority who create obnoxious, vapid and depressing advertising.
"Advertising is a huge part of our culture," Pray said. "I could either focus on the really bad, or focus on the best of the best of the best. ... It's saying that if advertising is our environment, let's clean up our environment."
(For a review of "Art & Copy," click here.)
posted by Sean P. Means @ 11:57 AM |
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