You never know which celebrities you're going to run into at the Sundance Film Festival. For example, this guy:



SpongeBob SquarePants made an appearance at the Village at the Yard, a gifting lounge where celebs and media come to check out new products and take home some swag.

Nickelodeon is host to part of the lounge, to mark the big yellow guy's 10th anniversary.

The most glorious swag at the SpongeBob booth was this piece of jewelry, featuring 18 karat white gold and a total weight of 12 carats of colored diamonds. It's got a listed value of $75,000, but is being auctioned off for charity.