Here's an interesting way to promote your movie: Start an outrageously named charity.

According to The New York Times' Michael Cieply, some reporters have received a postcard with a "holiday appeal" to the media to highlight "the prevalence of smack" in America's orphanages - complete with a picture of a child shooting up heroin.

The appeal includes a web address - fightsmackintheorphanage.org - which leads the reader to the promotional web site of "Black Dynamite," an homage to '70s blaxploitation movies which premieres Jan. 18 at Sundance '09.