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    Sunday, January 20, 2008
    Cutting through the noise
    When Cathy Schulman, President of Mandalay Pictures, said that the newly launched US Campaign wants to "cut through the white noise" of modern media, she might as well have been talking about the noise problems at the Glenwild Clubhouse.

    At one point during her presentation, the sound completely cut out in one of the two presentation rooms where Schulman was screening a trailer for "Darfur Now." At other points, feedback from the mics interrupted presentations by Geralyn White Dreyfous, Amy Berg, and David Poe. In the back of the room the audio engineer scrambled to get the levels right.

    But the worst problem came from the nearby ante-room, where guests who seemed to have little interest in "cutting through the white noise" made a heck of a lot of noise of their own.

    From the bar and buffet tables piled high with giant shrimp and prawns, the less-than-thoughtful chatter was a distraction Dreyfous tried at one point to address. "I know we're having some problems with the sound system," she acknowledged, "but I wonder if the people in the back room could keep it down to a dull roar."

    Ironically, Schulman and Dreyfous found themselves fighting against another thing the US Campaign is striving to address: the profound refusal of many people in this country to listen at all.

    ----Julie Checkoway

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