Confessions of a publicist
For some, the Sundance Film Festival is 11 days of movie magic. For others, not so much.
Consider this blog post by Mona Elyafi, a Hollywood publicist: "While the festival has seemingly become a Mecca for the myriad wannabes who unanimously fool themselves into believing that some Jesus Christ will jump start their pending fabulously famous acting career, for the likes of moi – slightly sarcastic entertainment publicist -- it is as hellishly painful as Jesus’ own crucifixion."
Elyafi describes the horrors of guiding not-quite A-list celebs through Sundance's "beauty lounges," being turned away at the door by smiling blonde women with clipboards with vague (and never fulfilled) promises to have merchandise shipped to her clients back in Cali.
But, in her trashing of shallow celebrity (and burning a bridge or two by dissing David Schwimmer and Scott Wolf), Elyafi does recount a glorious moment of an accidental celebrity
encounter with none other than shock-rocker Alice Cooper.
"As big of a fiasco as Sundance can be," Elyafi concludes, "it obviously also can deliver some of the most memorable moments in a lifetime. In the end the extravaganza becomes absolutely worthwhile but only when the real stars dance like no one is watching."
Consider this blog post by Mona Elyafi, a Hollywood publicist: "While the festival has seemingly become a Mecca for the myriad wannabes who unanimously fool themselves into believing that some Jesus Christ will jump start their pending fabulously famous acting career, for the likes of moi – slightly sarcastic entertainment publicist -- it is as hellishly painful as Jesus’ own crucifixion."
Elyafi describes the horrors of guiding not-quite A-list celebs through Sundance's "beauty lounges," being turned away at the door by smiling blonde women with clipboards with vague (and never fulfilled) promises to have merchandise shipped to her clients back in Cali.
But, in her trashing of shallow celebrity (and burning a bridge or two by dissing David Schwimmer and Scott Wolf), Elyafi does recount a glorious moment of an accidental celebrity
encounter with none other than shock-rocker Alice Cooper.
"As big of a fiasco as Sundance can be," Elyafi concludes, "it obviously also can deliver some of the most memorable moments in a lifetime. In the end the extravaganza becomes absolutely worthwhile but only when the real stars dance like no one is watching."
Labels: Gifting suites, publicists
