Networks Lost Big with Obama
It ain't cheap to allow the President if the United States to speak to the American public.
At least it ain't cheap for the networks.
According to Nielsen data reported by Broadcasting & Cable, Obama's address Wednesday about his first 100 days, cost the networks about $21.5 million in lost revenue during the 7 to 8 p.m. hour.
Meanwhile, it didn't cost Fox anything because the network decided not to show Obama's address in favor of broadcasting "American Idol's" results show.
That saved them $2 to $3 million by not showing the president's press conference, according to ABC News.
At least it ain't cheap for the networks.
According to Nielsen data reported by Broadcasting & Cable, Obama's address Wednesday about his first 100 days, cost the networks about $21.5 million in lost revenue during the 7 to 8 p.m. hour.
Meanwhile, it didn't cost Fox anything because the network decided not to show Obama's address in favor of broadcasting "American Idol's" results show.
That saved them $2 to $3 million by not showing the president's press conference, according to ABC News.
9:48 AM
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