Only CBS . . . could get this excited about a slogan as bland as this.
The Eye Network unveiled a new marketing campaign with a new slogan two weeks in advance of its Upfront presentation in New York City.
"Only CBS" is the new slogan, touting that CBS is the only network to go up in ratings in all key demographics.
Here's what the new slogan says to me:
Only CBS . . . puts out legal procedurals based on the same formula over and over and over again.
Only CBS . . . produces standard, laughtrack-infested, multi-camera comedies over and over and over again.
Only CBS . . . will stay safe and not take a chance with a different and unique series that breaks out of its mold.
Then again, Only CBS . . . is crushing the competition in the ratings week after week.



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