Utah's newest city: SoSaLa
Move over, SoHo and SoCal. Utah now has its own chichi abbreviation.
Elite Model Management -- the haute talent agency featured on the TV hit "America's Next Top Model" -- has rechristened South Salt Lake as "SoSaLa" before it moves into the industrial 'burg next week.
A handbill announcing the May 31 grand opening invites guests to the new Market Station in "SoSaLa." It also touts the list of maybe-more-elite cities where the agency already has offices: New York, Chicago, Miami, Los Angeles and Toronto.
"And now," proclaims the flier, "South Salt Lake City."
Those familiar with South Salt Lake -- Elite's new office is moving into a developing area at 2150 S. Main St. -- might be confused by the handbill's backdrop. It shows a downtown Salt Lake City skyline, complete with the LDS temple.
But picking a site in Utah's capital wouldn't have spawned such a great nickname for Elite's newest office. "SaLa" doesn't have quite the same ring as "SoSaLa."
-- Rosemary Winters
Elite Model Management -- the haute talent agency featured on the TV hit "America's Next Top Model" -- has rechristened South Salt Lake as "SoSaLa" before it moves into the industrial 'burg next week.
A handbill announcing the May 31 grand opening invites guests to the new Market Station in "SoSaLa." It also touts the list of maybe-more-elite cities where the agency already has offices: New York, Chicago, Miami, Los Angeles and Toronto.
"And now," proclaims the flier, "South Salt Lake City."
Those familiar with South Salt Lake -- Elite's new office is moving into a developing area at 2150 S. Main St. -- might be confused by the handbill's backdrop. It shows a downtown Salt Lake City skyline, complete with the LDS temple.
But picking a site in Utah's capital wouldn't have spawned such a great nickname for Elite's newest office. "SaLa" doesn't have quite the same ring as "SoSaLa."
-- Rosemary Winters
2:09 PM
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