We noted last week how the Utes are trying to enliven the atmosphere in the Huntsman Center on game days. Now, we can examine another way they’re trying to draw fans:

Creative ticketing.

The Utes have created three new ticket designations they hope will appeal to fans who might not have the time or money to buy full season-tickets. Fans can choose from the “Fantastic 4 Pack,” the “Family 4 Pack” or the “All U Can Eat Special” -- which might not be quite as good as you're hoping, considering the Utes aren't setting up a buffet table for your gorging pleasure.

The Fantastic 4 Pack includes tickets to four games against high-profile opponents Oregon, Cal, Gonzaga and LSU, and costs $80 per person in the lower bowl or $28 per person in the "red zone" upper bowl.

The Family 4 Pack gives fans four game tickets, four hot dogs, four sodas and a parking pass -- all for $50 if it's a premium game (like, say, Oregon) or $40 if it's a non-premium game (such as Colorado State).

And then there's the All U Can Eat Special.

For $15 each, that includes but a single hot dog to accompany an upper-bowl "red zone" ticket, but also unlimited soda and popcorn for non-premium games against Wisconsin-Green Bay, Weber State, Colorado State, San Diego State, Air Force and TCU. Sure, we'd all love to have barbecued ribs. But for $15, that seems like a pretty good deal to me.