NPR: No Post-boomer Radio
The stereotyped view of National Public Radio listeners - Volvo-driving, latte-sipping professionals in their '40s and '50s - didn't get any help today, as NPR canceled its experimental "Bryant Park Project."
The New York Times reports today that the BPP will air its last morning-news show on July 25 - less than 10 months and $2 million after its Oct. 1 launch.
The show was NPR's version of a "Morning Zoo" - a conversational and fast-paced mix of news and pop-culture talk, incorporating both a podcast and a blog. The aim was to connect with a younger, more Web-savvy audience than the traditional NPR listener.
NPR seemed to be throwing its support into the new venture last January, when host Alison Stewart (former anchor at MTV and MSNBC) brought the show to Park City for live coverage of the Sundance Film Festival. And it seemed to be paying off online, with a million unique visitors to the Web site a month.
But on the radio, few could hear the show. It was carried on only five NPR stations - including Salt Lake City's KCPW-FM - and 19 high-definition channels.
Stewart, who co-founded the show with Luke Burbank (who quit before the debut, but ended up staying through December), has been on maternity leave in April - but she told the Times she'll be back next week (the show's final week) as scheduled.
The New York Times reports today that the BPP will air its last morning-news show on July 25 - less than 10 months and $2 million after its Oct. 1 launch.The show was NPR's version of a "Morning Zoo" - a conversational and fast-paced mix of news and pop-culture talk, incorporating both a podcast and a blog. The aim was to connect with a younger, more Web-savvy audience than the traditional NPR listener.
NPR seemed to be throwing its support into the new venture last January, when host Alison Stewart (former anchor at MTV and MSNBC) brought the show to Park City for live coverage of the Sundance Film Festival. And it seemed to be paying off online, with a million unique visitors to the Web site a month.But on the radio, few could hear the show. It was carried on only five NPR stations - including Salt Lake City's KCPW-FM - and 19 high-definition channels.
Stewart, who co-founded the show with Luke Burbank (who quit before the debut, but ended up staying through December), has been on maternity leave in April - but she told the Times she'll be back next week (the show's final week) as scheduled.
posted by Sean P. Means @ 8:33 AM |
1 Comments:
This is why NPR is considered "elitist."
The existing listeners (boomers) don't want to share NPR at all.
What happens when Terry Gross retires?
NPR is dying a slow, slow, slow death because the avid listeners are dying off.
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