The Salt Lake Tribune
Friday, January 2, 2009
New Media blues
So you think it's just the old-school "mainstream media" - us folks who still pump out stuff on paper and ink - who are in dire financial straits?

Apparently, the "new media" folks are tightening up, too.

Gawker Media just sold off one of its better blogs, The Consumerist, to the nonprofit Consumer Union (the folks who print Consumer Reports). This means that, as of Thursday, all your consumer complaints and action alerts will be 100 percent advertising free.

According to The New York Times, Gawker Media is also trying to sell Defamer.com, its LA-based gossip blog, and is shutting down its Silicon Valley blog Valleywag. Earlier this year, Gawker sold its D.C. site Wonkette and its travel blog Gridskipper.

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1 Comments:

At January 2, 2009 3:51 PM , Anonymous Michael Karesh said...

The Consumerist won't be advertising free. It will be full of ads, just all for Consumer Reports and their various products. This is why CR bought them, so they could more effectively market CR's products to The Consumerist's readers.

In operating TrueDelta.com, which provides vehicle fuel economy, reliability, and price comparison information, I've learned that CR's top priority is enlarging CR's revenue. Expect to have The Consumerist tailored to this end.

 

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