The Salt Lake Tribune
Wednesday, April 29, 2009
Subliminal product placement

Explain this one to the LDS Church leadership: An ad for Popov brand vodka managed to get itself on the front page of Monday's Deseret News.

In a photo accompanying Amy Joi O'Donoghue's story about biologists repopulating grouse to Antelope Island, a photo shows Utah state wildlife biologist Jolene Hatch releasing two of the birds from a cardboard box. The box, at one point in its life, carried the aforementioned brand of vodka.

Score one for pervasive marketing.

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posted by Sean P. Means @ 9:37 AM |

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